It’s our pleasure to announce that at the beginning of this year Zetha Ltd joined the elite group of companies who have received the TRUSTED COMPANY UK certificate. A formal request to join the certification programme was made in 2016. When the application had been positively verified, Zetha Ltd was awarded the TRUSTED COMPANY UK certificate.

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In the middle of December Zetha Media has changed the registered office. The current  company address is:


40 Bloomsbury Way

Lower Ground Floor

London WC1A 2SE

We kindly ask all partners, contractors and suppliers to act on the new data while preparing any accounting documents. All the correspondence should be already directed to the new address.

If you have any questions, please contact Małgorzta Kuwałek Accounts and Office Senior Manager, mail: [email protected], tel: 0203027024


Boxing Day in December 26th is a big sales celebration and the chance to catch some good promotions and discounts. In Zetha Media we give you the opportunity to do the shopping at lower prices right away! Polish Express Newspaper, Lajt Magazine and our online services strefa.co.uk and polacy.co.uk have just announced the Pre Boxing Day for December 22nd and December 23rd!

To meet our clients expectations and their marketing plans for 2017 we have prepared the special offer – with up to 30% discount!

The special deal details:

  • by booking a campaign in December 22nd or December 23rd for January, February or March 2017 – 10% discount!
  • by paying in advance for the campaign booked for January, February or March 2017 – up to 30% discount!


Please feel free to contact our sales department at any time: mail: [email protected], tel: 02030266550

Polish Express helps homeless Poles in London

On December 8th starts the periodic charity campaign to help homeless Poles in need living in London. Just like a year ago, “Christmas bag for homeless” is organized  by “Polish Express” and Sylwia Kmita, philanthropist and social activist, winner of the “Polish Hero of the Year” award.

Among the large group of Poles living the ordinary life in the UK, there are also those whom found themselves in a difficult, and even hopeless situation. With no job, no place to live, and without possibility of returning to their homeland.

Fortunately, there are people like Sylvia Kmita, whose determination, big heart and willingness to help “Christmas bag for homeless” exists.

“When Sylvia Kmita came to us last year and asked for help to organize the charity campaign for the homeless Poles in London we knew that it’s an important initiative. We joined her without any hesitation!” – says Ilona Korzeniowska, Editor in Chief of “Polish Express”. “The previous campaign turned out to be a great success. That is why this year we have even bigger plans! Since October editors of “Polish Express” are helping as much as they can with festive enthusiasm” – adds Korzeniowska.

We strongly encourage you to support the charity campaign “Christmas bag for homeless”. Please find the datails on the www.polishexpress.co.uk and soon on posters in Polish stores in London.

Is your business ready for Black Friday & Cyber Monday? Are you sure …? 100% sure …?

The Black Friday (25th of November) and the Cyber Monday (28th of November) are coming soon. Are you sure you have already made everything to tell your customers about your special offers?

Reach your customers over the ZETHA’s online, offline & social media channels!


Don’t wait too long – the time is running out! But is not yet too late!
Get people WAIT for YOUR SALES & DEALS!

Get OUR 10% discount for the Black Friday’s and the Cyber Monday’s advertising!*


Contact our dedicated advertising expert today:

Łukasz Karkutt (Senior Online & Offline Account Manager), UK Office: 0 20 3026 6550 ext. 7019, Poland Office: 12 374 70 12.

*Please be advised that the offer is limited due to the limited advertising space in each printed issue and the capacity of online advertising users’ acceptance.

A new version of polishexpress.co.uk website!

A new version of polishexpress.co.uk website. Lajt.co.uk site completes the offer of the web portal On 1st of October we launched the new versions of polishexpress.co.uk and lajt.co.uk websites. Mobile phone users also received the opportunity to use the optimized “Polish Express News” application available for Android and iOS.

“The implemented changes are a response to the suggestions and needs of our websites users. In Zetha Media portfolio there are several popular websites which until recently operated independently. Bringing polishexpress.co.uk and lajt.co.uk websites together is the first step on the road to introduce major changes in Group’s products. Soon we plan to release new versions of two other websites: strefa.co.uk advertising service and polacy.co.uk portal”, said Anna Godek – Biniasz, Managing Director of Zetha Media.

“Polish Express” weekly, which has been published for the last 13 years without interruption, is the largest and the most opinion-forming media dedicated for Poles living in the UK. “Polish Express” website is one of the best recognized and most widely read Polish-language media in Great Britain. These facts are confirmed by the ever growing number of visits and by a big number of comments left by users. The publisher puts mobility first – now more than 80 percent of websites’ traffic is generated by mobile devices. Our new websites are fully responsive, while the refreshed application is a natural way to enlarge the audience for the content prepared by our editors.

„LAJT” magazine website was created over a year ago and was based on the old site of the now non-existent „Panorama” weekly. Lajt.co.uk portal presents the news that are a complement to politics and social issues covered in polishexpress.co.uk flagship website and from month to month it gains new loyal users.

“Our lifestyle website lajt.co.uk focuses primarily on the events taking place in the UK. And although we write in Polish, we respond to the needs of people living in the UK and willing to both participate in the life of British celebrities and learn about the new global trends. Before the first issue of “LAJT” magazine was published there had been no such magazine to cover these topics in Polish. But now, fortunately, it’s us to do that job”, said Ilona Korzeniowska, Editor in Chief of “Polish Express” and “LAJT” weeklies.

Zetha Media is the owner of “Polish Express” and “LAJT” weeklies published in the UK as well as of the websites: Polishexpress.co.uk, Lajt.co.uk, Stefa.co.uk and Polacy.co.uk. It also organizes the annual “Polish Choice” contest for Polish businesses in the UK. Our publishing company has operated in the UK since 2005 and so far it has been the largest ethnic media group on British Isles.

Panorama Magazine turns into LAJT Magazine!

At the beginning of July a Polish weekly magazine Panorama, which has been published in the UK since 2007, gained a new face. Surprising information, interesting interviews and important news now presented in larger format – these are just some of the many changes that have been introduced in the new Lajt weekly magazine.

Panorama magazine has changed a lot recently. We abandoned Polish press review for original texts, counsels and interviews and it was a hit! – Changing the title and the format is just a natural and inevitable consequence of the new editorial policy – says Ilona Korzeniowska, Editor-in-Chief of the LAJT Magazine. – We are very pleased with this new quality, because the first reviews are very favorable, and we have a taste for more! – adds Korzeniowska.

The first edition of the Panorama weekly magazine was published in February 2007 and contained reprints of the most popular titles that appeared at that time in Poland. In 2015 the magazine’s logo was refreshed and the internet portal panorama24.co.uk was established, which contained the original publications on lifestyle. On 8th of July 2016 the LAJT Magazine appeared for the first time, and soon a new website lajt.co.uk will be launched.

Previous issues of the Panorama weekly magazine can be downloaded online on: https://issuu.com/panoramamagazine
The new LAJT Magazine will be available from the first issue on: https://issuu.com/lajtmagazine

Media Pack

Instant Articles on Panorama24.co.uk!

For the last month we have been testing Instant Articles program on our lifestyle website Panorama24.co.uk. Thanks to this program all materials published by our editors on the site are immediately visible to Facebook users.

Content is no longer redirected to our website so there is no need to wait for the articles to load. Users get them already integrated with Facebook – everything is handed on a plate, there’s no need to click time and time again. The program allows for faster and more interactive content placement. Thanks to Facebook Instant Articles we can reach even wider audiences and we can inform them about important events, which is a priority for us.

The program can only be used on mobile devices. We encourage you all to use the new opportunities offerred on the website Panorama24.co.uk. Please check how does it work on our FanPage!

Video from the Polish Choice of the Year 2016 gala!

Another big gala where Polish customers living in the UK chose the best Polish brands came to an end. After the presentation of the list of the winners, it’s time to release the video from the second Polish Choice of the Year 2016 gala.

In this prestigious contest 41 brands in 10 categories were nominated and among them Internet users chose the companies that enjoy the greatest support. Voting took place throughout the month of March. We invite you to watch the video from the Polish Choice of the Year 2016 gala!

Polish Choice of the Year 2016 – Apply!

The Polish Choice of the Year is a competition in which Polish consumers from the United Kingdom choose and appreciate those brands available on the British market (but not only) that they like, value and consider the most customer-friendly. This competition promotes the best businesses. Businesses that are client-oriented, listen to their needs, and adjust their offer to the requirements of this unique and, at the same time, demanding target group.

And so, the Polish Choice of the Year includes the previous year’s products and services that deserved to be honoured with this noble title the most. It attracts an impressive group of the best brand owners, promoting successful Polish, British and international businesses. This group is constantly growing, offering newcomers an opportunity to build business relations.

Taking part in the competition provides numerous benefits which businesses may enjoy already in the qualification phase or later on, and use these to achieve their business and image goals. These are as follows:

  • Prestige and brand recognition. Recognized brands generate 30% more revenue than unknown ones.
  • Building a strong brand image, which means attracting more customers and increasing future profits.
  • The image of a brand that is recommended and chosen by customers – nothing works better than recommendation and trust.
  • Asking your customers to vote on your business will strengthen your mutual relations.
  • The certificate that you receive is a confirmation of your strong position on the market.
  • Participation in the award ceremony is an opportunity to make interesting business contacts (networking) and share your knowledge and experience.


To take part, a business may apply on its own, or be nominated by the customers. When the list of participants is closed, customers vote via an on-line form choosing the best brands competing in different categories. In 2016, the competition comprises 15 base categories. Also, the Super Polish Choice Of The Year title will be given to the brand that receives the most votes across all the categories.


For more information visit website PolishChoice.co.uk.


New online services publisher at Zetha Ltd – Tomasz Kowalski

Tomasz_KowalskiTomasz Kowalski is a journalist and specialist in SEO, SEM and content marketing. For many years associated with the media environment as an editor and coach. Recently he worked in Wirtualna Polska. Previously, he was assistant editor for the Super Express Online and chief editor in the Polska Press Group for Wiadomości24.pl .

Till July he became new online services publisher at Zetha Ltd.

More informations:

Sabina Psuj

New Media & PR Specialist

[email protected]

Tomasz Kmiecik will no longer be running ZETHA MEDIA independently

Tomasz KmiecikTomasz Kmieciek – a co-founder and president of the board decided that he will no longer be running ZETHA MEDIA publishing house – the brand which owns the most powerful Polish media in the United Kingdom, independently. Kmiecik decided that he will remain the president of the board, however the position of the CEO was assigned to the former Zetha’s New Media Manager – Anna Godek-Biniasz.
For the last 13 years, Kmiecik has been creating and managing Zetha Media both on strategic and operational level. Within first few years of its operation, the company has quickly gained leading position not only among Polish, but all ethnic media in the UK. With Tomasz Kmiecik as its CEO, the company has been extremely successful since it was launched by Kmiecik and Agnieszka Moryc in London in 2003.
Presently, the company owns two magazines – Polish Express and Panorama, and two websites – polishexpress.co.uk and panorama24.co.uk, along with event agency Polska Live!, social media website for Poles in the UK, and classified ads website targeted on British market. Currently, Zetha Media has two divisions – one in London and one in Kraków.
The decision to separate functions of president of the board and CEO was dictated by the dynamic growth of the company and plans to further expand Zetha group – the move that requires creation of new levels of corporate structure. Godek-Biniasz’s promotion poses yet another step on the way to implementation of more transparent structure of the group.
New CEO joined Zetha Media team in August 2014. Within less than a year she managed to successfully launch a new website – panorama24.co.uk. She was also an initiator and organiser of Polish Choice – the awards given to Polish and British companies rated the best by Polish consumers in the UK.
Within the scope of her new duties, Godek-Biniasz will manage further development of company’s portfolio and its expansion on the markets outside UK. Due to personal situation of the new CEO who is currently expecting her second child, she will take over all of the business responsibilities in October 2015.
„Positive attitude, creativity, independence and hard work – these are the qualities that we value the most in Zetha Media. At the same time, these are also the qualities that lie at the core of every successful enterprise. Having that in mind, what we take into consideration while deciding on promotions are final results of one’s work, regardless of his or her personal situation. Anna has proven that she is the right person to lead the company towards further successful development, as was Marissa Mayer – Yahoo’s CEO who was also promoted while being heavily pregnant. I always set myself ambitious goals and during the last 13 years I gave this company everything I had. Now is the time to transfer some of the powers in order to let Zetha spread the wings and fly even higher” – says Tomasz Kmiecik.
Agnieszka Moryc – Zetha Media ‘s co-founder and shareholder remains the member of the board.

More informations:
Sabina Psuj
New Media & PR Specialist
Zetha Media
[email protected]